國立臺灣師範大學體育與運動科學系程紹同教授誠摯邀請富邦金控品牌管理暨公關處副總經理 —— 林茂生女士，蒞校分享專業實務經驗。
在系所 EMI 課程「 運動贊助策略研究 」中，林副總將以 Run For Green 與永續概念為核心案例，深入解析從品牌策略規劃到實際執行落地的完整歷程。這是一次近距離向產業頂尖領導者學習運動行銷實務的絕佳機會。
講題： 從體育贊助到永續倡議
富邦如何透過 Run For Green連結品牌、體育與ESG
講者： Cindy Lin 林茂生（富邦金控品牌管理暨公關處 副總經理）
日期： 2026 年 4 月 17 日（星期五）
時間： 上午 9:10
地點： 師大本部體育館 002 教室
報名連結 https://forms.gle/GmVye63NhaiH2oGj8
本活動開放大眾參加(人數上限30名)，並將視報名情形同步提供線上直播。
敬請填寫報名表單，期待您的參與！
Professor Philip Cheng from Department of Physical Education and Sports Sciences at NTNU is honored to invite Cindy Lin, Executive VP of Brand Management and Public Relations at Fubon Financial Holding, to share her expertise on sports sponsorship.
In this EMI course session, Studies in Strategic Sport Sponsorship, Ms. Lin will dive into the practical journey from strategy on how Fubon connects Brand, Sports & ESG Through Run For Green as a primary case study. This is a unique opportunity to learn from a top industry leader about how major brands navigate the sports marketing landscape.
- Topic: FROM SPORTS SPONSORSHIP
TO SUSTAINABILITY ADVOCACY
How Fubon Connects Brand, Sports & ESG Through Run For Green - Speaker: Cindy Lin
- Date: Friday, April 17, 2026
- Time: 9:10 AM
- Venue: Classroom 002, Gymnasium Building, NTNU
- Sign Up Here
The event is open to the public and will be live-streamed if the attendance exceeds the limit of 30 people. We look forward to seeing you there!
