{"id":27180,"date":"2026-05-15T10:33:55","date_gmt":"2026-05-15T02:33:55","guid":{"rendered":"https:\/\/www.csr.ntnu.edu.tw\/?p=27180"},"modified":"2026-05-20T15:59:55","modified_gmt":"2026-05-20T07:59:55","slug":"01-74","status":"publish","type":"post","link":"https:\/\/www.csr.ntnu.edu.tw\/index.php\/2026\/05\/15\/01-74\/","title":{"rendered":"\u3010\u6d3b\u52d5\u9810\u544a\uff5c\u300a\u8d85\u8d8a\u8d0a\u52a9\u300b\u2014\u00a0\u904b\u52d5\u54c1\u724c\u5982\u4f55\u628a\u5408\u4f5c\u8b8a\u6210\u771f\u6b63\u7684\u5546\u696d\u8cc7\u7522\u3011Studies in Strategic Sport Sponsorship"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"27180\" class=\"elementor elementor-27180\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-68cc78b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"68cc78b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3bf9d3e\" data-id=\"3bf9d3e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ada705f elementor-widget elementor-widget-text-editor\" data-id=\"ada705f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\">\u672c\u5b78\u671f\u300a\u904b\u52d5\u8d0a\u52a9\u7b56\u7565\u7814\u7a76\u300b\uff08Studies in Strategic Sport Sponsorship\uff09EMI\u8ab2\u7a0b\u6700\u5f8c\u4e00\u5834\u5c08\u984c\u5ba2\u5ea7\u6f14\u8b1b\u300a\u8d85\u8d8a\u8d0a\u52a9\u300b\u2014\u00a0\u904b\u52d5\u54c1\u724c\u5982\u4f55\u628a\u5408\u4f5c\u8b8a\u6210\u771f\u6b63\u7684\u5546\u696d\u8cc7\u7522\uff0c\u5373\u5c07\u767b\u5834\uff01<\/p><p style=\"font-weight: 400;\">\u672c\u6b21\u7279\u5225\u9080\u8acb\u5230\u00a02024\u00a0\u5df4\u9ece\u5967\u904b\u5b98\u65b9\u8d0a\u52a9\u5546\u2014\u2014\u8fea\u5361\u5102\u53f0\u7063\uff08Decathlon Taiwan\uff09\u884c\u92b7\u9577\u00a0(CMO) Abby Lien\u00a0\u9023\u5a49\u4f36\u5c0f\u59d0\u849e\u81e8\u5206\u4eab\uff0c\u4ee5\u300a\u8d85\u8d8a\u8d0a\u52a9\u300b\uff08From Sponsorship to Asset\uff09\u70ba\u984c\uff0c\u6df1\u5165\u89e3\u6790\u904b\u52d5\u54c1\u724c\u5982\u4f55\u900f\u904e\u7b56\u7565\u6027\u904b\u52d5\u5408\u4f5c\uff0c\u5c07\u8d0a\u52a9\u8f49\u5316\u70ba\u771f\u6b63\u9a45\u52d5\u54c1\u724c\u6210\u9577\u8207\u5546\u696d\u50f9\u503c\u7684\u6838\u5fc3\u8cc7\u7522\u3002<\/p><p style=\"font-weight: 400;\">\u672c\u5834\u8b1b\u5ea7\u4e5f\u662f\u672c\u5b78\u671f\u00a0EMI\u00a0\u8ab2\u7a0b\u7684\u91cd\u8981\u58d3\u8ef8\u5c08\u984c\u3002\u5e0c\u671b\u900f\u904e\u696d\u754c\u7b2c\u4e00\u7dda\u5be6\u52d9\u7d93\u9a57\u5206\u4eab\uff0c\u5e36\u9818\u540c\u5b78\u7406\u89e3\u7576\u4ee3\u904b\u52d5\u54c1\u724c\u5982\u4f55\u5f9e\u54c1\u724c\u5408\u4f5c\u3001\u6d88\u8cbb\u8005\u9023\u7d50\u5230\u5546\u696d\u8cc7\u7522\u7d2f\u7a4d\uff0c\u91cd\u65b0\u601d\u8003\u904b\u52d5\u8d0a\u52a9\u7b56\u7565\u7684\u50f9\u503c\u8207\u5f71\u97ff\u529b\u3002<\/p><p style=\"font-weight: 400;\">\u8b1b\u8005\u5c07\u7d50\u5408\u570b\u969b\u904b\u52d5\u54c1\u724c\u5be6\u52d9\u7d93\u9a57\u8207\u7522\u696d\u89c0\u5bdf\uff0c\u5206\u4eab\u904b\u52d5\u884c\u92b7\u3001\u54c1\u724c\u5408\u4f5c\u53ca\u7b56\u7565\u64cd\u4f5c\u4e0a\u7684\u6838\u5fc3\u601d\u7dad\uff0c\u5167\u5bb9\u7cbe\u5f69\u53ef\u671f\u3002\u6b61\u8fce\u5927\u5bb6\u8e34\u8e8d\u73fe\u5834\u53c3\u8207\uff0c\u4e5f\u53ef\u540c\u6b65\u4e0a\u7dda\u89c0\u770b\u76f4\u64ad\uff0c\u4e00\u540c\u4ea4\u6d41\u5b78\u7fd2\uff01<\/p><ul data-path-to-node=\"1\"><li><p data-path-to-node=\"1,0,0\">\ud83d\udccd <b data-path-to-node=\"1,0,0\" data-index-in-node=\"3\">\u5730\u9ede\uff1a<\/b> \u6821\u672c\u90e8 \u9ad4\u80b2\u9928 3 \u6a13 002 \u6559\u5ba4<\/p><\/li><li><p data-path-to-node=\"1,1,0\">\ud83d\uddd3\ufe0f <b data-path-to-node=\"1,1,0\" data-index-in-node=\"4\">\u65e5\u671f\uff1a<\/b> 2026 \u5e74 5 \u6708 29 \u65e5\uff08\u661f\u671f\u4e94\uff09<\/p><\/li><li><p data-path-to-node=\"1,2,0\">\u23f0 <b data-path-to-node=\"1,2,0\" data-index-in-node=\"2\">\u6642\u9593\uff1a<\/b> \u4e0a\u5348 9:10<\/p><\/li><li><p data-path-to-node=\"1,3,0\">\ud83c\udf99\ufe0f <b data-path-to-node=\"1,3,0\" data-index-in-node=\"4\">\u4e3b\u6301\u4eba\uff1a<\/b>\u7a0b\u7d39\u540c\u6559\u6388<\/p><\/li><li><p data-path-to-node=\"1,3,0\">\u76f4\u64ad\u9023\u7d50: <a href=\"https:\/\/www.facebook.com\/cheng.shao.tong\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.facebook.com\/cheng.shao.tong&amp;source=gmail&amp;ust=1778893476457000&amp;usg=AOvVaw1PR-qNv33WViKdMn6IaQLy\">https:\/\/www.facebook.com\/cheng.shao.tong<\/a><\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-aeedf70\" data-id=\"aeedf70\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dcc8bab elementor-widget elementor-widget-text-editor\" data-id=\"dcc8bab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 style=\"font-weight: 400;\">Topic\uff5c From Sponsorship to Asset:\u00a0Driving Business Growth through Strategic Sports Partnerships<\/h2><p data-path-to-node=\"4\">Get ready for the final heavy hitter of the semester! We are closing out our <b data-path-to-node=\"4\" data-index-in-node=\"77\">&#8220;Studies in Strategic Sport Sponsorship&#8221;<\/b> EMI series with a massive guest: <b data-path-to-node=\"4\" data-index-in-node=\"151\">Abby Lien<\/b>, the CMO (Chief Marketing Officer) of <b data-path-to-node=\"4\" data-index-in-node=\"199\">Decathlon Taiwan<\/b>. \ud83c\uddeb\ud83c\uddf7\u2728<\/p><p data-path-to-node=\"5\">As an official sponsor of the <b data-path-to-node=\"5\" data-index-in-node=\"30\">2024 Paris Olympics<\/b>, Decathlon knows exactly how to turn a logo on a jersey into a powerful global asset. Abby will be taking us behind the scenes with her talk: <b data-path-to-node=\"5\" data-index-in-node=\"192\">&#8220;From Sponsorship to Asset.&#8221;<\/b><\/p><h3 data-path-to-node=\"6\"><b data-path-to-node=\"6\" data-index-in-node=\"0\">What\u2019s the Game Plan?<\/b><\/h3><ul data-path-to-node=\"7\"><li><p data-path-to-node=\"7,0,0\">\ud83d\ude80 <b data-path-to-node=\"7,0,0\" data-index-in-node=\"3\">Deep Strategy:<\/b> How sport brands transform simple partnerships into massive brand growth.<\/p><\/li><li><p data-path-to-node=\"7,1,0\">\ud83c\udfc5 <b data-path-to-node=\"7,1,0\" data-index-in-node=\"3\">Olympic Insights:<\/b> Real-world experience from a 2024 Paris Olympics official sponsor.<\/p><\/li><li><p data-path-to-node=\"7,2,0\">\ud83d\udca1 <b data-path-to-node=\"7,2,0\" data-index-in-node=\"3\">The Value Shift:<\/b> Moving beyond just &#8220;paying for a spot&#8221; to building long-term commercial assets.<\/p><\/li><li><p data-path-to-node=\"7,2,0\">Date\uff5cFriday, May 29th, 2026<\/p><\/li><li><p data-path-to-node=\"7,2,0\">Time\uff5c9:10 AM<\/p><\/li><li><p data-path-to-node=\"7,2,0\">Venue\uff5cClassroom 002, 3rd Floor, Gym BLDG, NTNU Main Campus<\/p><\/li><li><p data-path-to-node=\"7,2,0\">Live Stream: <a href=\"https:\/\/www.facebook.com\/cheng.shao.tong\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.facebook.com\/cheng.shao.tong&amp;source=gmail&amp;ust=1778893476457000&amp;usg=AOvVaw1PR-qNv33WViKdMn6IaQLy\">https:\/\/www.facebook.com\/cheng.shao.tong<\/a><\/p><\/li><\/ul><p style=\"font-weight: 400;\">\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-52655d5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"52655d5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1a2ad81\" data-id=\"1a2ad81\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4fa7d13 elementor-widget elementor-widget-image\" data-id=\"4fa7d13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"724\" height=\"1024\" src=\"https:\/\/www.csr.ntnu.edu.tw\/wp-content\/uploads\/2026\/05\/Abby-speech-poster-0513-724x1024.jpg\" class=\"attachment-large size-large wp-image-27183\" alt=\"\" srcset=\"https:\/\/www.csr.ntnu.edu.tw\/wp-content\/uploads\/2026\/05\/Abby-speech-poster-0513-724x1024.jpg 724w, https:\/\/www.csr.ntnu.edu.tw\/wp-content\/uploads\/2026\/05\/Abby-speech-poster-0513-212x300.jpg 212w, https:\/\/www.csr.ntnu.edu.tw\/wp-content\/uploads\/2026\/05\/Abby-speech-poster-0513-768x1086.jpg 768w, https:\/\/www.csr.ntnu.edu.tw\/wp-content\/uploads\/2026\/05\/Abby-speech-poster-0513-1086x1536.jpg 1086w, https:\/\/www.csr.ntnu.edu.tw\/wp-content\/uploads\/2026\/05\/Abby-speech-poster-0513-1448x2048.jpg 1448w, https:\/\/www.csr.ntnu.edu.tw\/wp-content\/uploads\/2026\/05\/Abby-speech-poster-0513-scaled.jpg 1810w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u672c\u5b78\u671f\u300a\u904b\u52d5\u8d0a\u52a9\u7b56\u7565\u7814\u7a76\u300b\uff08Studies in Strategic Sport Sponsorship\uff09EM [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[1,79,198],"tags":[],"class_list":["post-27180","post","type-post","status-publish","format-standard","hentry","category-news-zh","category-academic-zh","category-emi-program-zh","entry"],"_links":{"self":[{"href":"https:\/\/www.csr.ntnu.edu.tw\/index.php\/wp-json\/wp\/v2\/posts\/27180","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.csr.ntnu.edu.tw\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.csr.ntnu.edu.tw\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.csr.ntnu.edu.tw\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.csr.ntnu.edu.tw\/index.php\/wp-json\/wp\/v2\/comments?post=27180"}],"version-history":[{"count":7,"href":"https:\/\/www.csr.ntnu.edu.tw\/index.php\/wp-json\/wp\/v2\/posts\/27180\/revisions"}],"predecessor-version":[{"id":27237,"href":"https:\/\/www.csr.ntnu.edu.tw\/index.php\/wp-json\/wp\/v2\/posts\/27180\/revisions\/27237"}],"wp:attachment":[{"href":"https:\/\/www.csr.ntnu.edu.tw\/index.php\/wp-json\/wp\/v2\/media?parent=27180"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.csr.ntnu.edu.tw\/index.php\/wp-json\/wp\/v2\/categories?post=27180"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.csr.ntnu.edu.tw\/index.php\/wp-json\/wp\/v2\/tags?post=27180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}