{"id":26873,"date":"2026-05-07T11:46:16","date_gmt":"2026-05-07T03:46:16","guid":{"rendered":"https:\/\/www.csr.ntnu.edu.tw\/?p=26873"},"modified":"2026-05-07T11:51:20","modified_gmt":"2026-05-07T03:51:20","slug":"02-29","status":"publish","type":"post","link":"https:\/\/www.csr.ntnu.edu.tw\/index.php\/2026\/05\/07\/02-29\/","title":{"rendered":"\u3010\u6d3b\u52d5\u8f49\u77e5\u3011\u5f9e\u5546\u696d\u8d0a\u52a9\u5546\u7684\u89d2\u5ea6\u770b\u9ad4\u80b2\u8d0a\u52a9 Sports Sponsorship From the Perspective of Commercial Sponsors"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"26873\" class=\"elementor elementor-26873\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0680e5a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0680e5a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b10c442\" data-id=\"b10c442\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9cc75bf elementor-widget elementor-widget-text-editor\" data-id=\"9cc75bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1 data-path-to-node=\"16\">\u5f9e\u5546\u696d\u8d0a\u52a9\u5546\u7684\u89d2\u5ea6\u770b\u9ad4\u80b2\u8d0a\u52a9<\/h1><p data-path-to-node=\"17\">\u5404\u4f4d\u5e2b\u751f\u60a8\u597d\uff1a<\/p><p data-path-to-node=\"18\">\u570b\u7acb\u81fa\u7063\u5e2b\u7bc4\u5927\u5b78\u9ad4\u80b2\u8207\u904b\u52d5\u79d1\u5b78\u7cfb\u8aa0\u646f\u9080\u8acb WFS Co. \u71df\u904b\u9577 <b data-path-to-node=\"18\" data-index-in-node=\"33\">Larry Chang<\/b> \u849e\u6821\u6f14\u8b1b\u3002<b data-path-to-node=\"18\" data-index-in-node=\"50\">Larry Chang<\/b> \u66fe\u4efb Nike \u53f0\u7063\u5340\u7e3d\u7d93\u7406\u53ca New Balance\uff08\u53f0\u6e2f\u5340\uff09\u7e3d\u7d93\u7406\uff0c\u64c1\u6709\u8c50\u5bcc\u7684\u570b\u969b\u54c1\u724c\u7ba1\u7406\u7d93\u9a57\u3002<\/p><p data-path-to-node=\"19\">\u5728\u672c\u7cfb EMI \u8ab2\u7a0b\u300c\u7b56\u7565\u6027\u904b\u52d5\u8d0a\u52a9\u7814\u7a76\u300d\u4e2d\uff0c\u4ed6\u5c07\u5206\u4eab\u4f01\u696d\u5982\u4f55\u8861\u91cf\u54c1\u724c\u7b56\u7565\u3001\u8d0a\u52a9\u6295\u8cc7\u5831\u916c\u7387 (ROI)\uff0c\u4ee5\u53ca\u4f0f\u64ca\u884c\u92b7 (Ambush Marketing) \u7684\u5be6\u6230\u6848\u4f8b\u3002<\/p><p data-path-to-node=\"19\">\u00a0<\/p><ul data-path-to-node=\"20\"><li><p data-path-to-node=\"20,0,0\"><b data-path-to-node=\"20,0,0\" data-index-in-node=\"0\">\u8b1b\u984c\uff1a<\/b> \u5f9e\u5546\u696d\u8d0a\u52a9\u5546\u7684\u89d2\u5ea6\u770b\u9ad4\u80b2\u8d0a\u52a9<\/p><\/li><li><p data-path-to-node=\"20,1,0\"><b data-path-to-node=\"20,1,0\" data-index-in-node=\"0\">\u8b1b\u8005\uff1a<\/b> <b data-path-to-node=\"20,1,0\" data-index-in-node=\"4\">Larry Chang<\/b>\uff08WFS Co. \u71df\u904b\u9577\uff09<\/p><\/li><li><p data-path-to-node=\"20,2,0\"><b data-path-to-node=\"20,2,0\" data-index-in-node=\"0\">\u65e5\u671f\uff1a<\/b> 2026 \u5e74 5 \u6708 8 \u65e5\uff08\u661f\u671f\u4e94\uff09<\/p><\/li><li><p data-path-to-node=\"20,3,0\"><b data-path-to-node=\"20,3,0\" data-index-in-node=\"0\">\u6642\u9593\uff1a<\/b> \u4e0a\u5348 9:10<\/p><\/li><li><p data-path-to-node=\"20,4,0\"><b data-path-to-node=\"20,4,0\" data-index-in-node=\"0\">\u5730\u9ede\uff1a<\/b> \u5e2b\u5927\u672c\u90e8\u9ad4\u80b2\u9928 3 \u6a13 002 \u6559\u5ba4<\/p><\/li><\/ul><p data-path-to-node=\"21\"><b data-path-to-node=\"21\" data-index-in-node=\"0\">\u6d3b\u52d5\u53c3\u8207\u65b9\u5f0f\uff1a<\/b><\/p><ul data-path-to-node=\"22\"><li><p data-path-to-node=\"22,0,0\"><b data-path-to-node=\"22,0,0\" data-index-in-node=\"0\">\u5be6\u9ad4\u53c3\u8207\uff1a<\/b> \u9ad4\u80b2\u9928 3 \u6a13 002 \u6559\u5ba4<\/p><\/li><li><p data-path-to-node=\"22,1,0\"><b data-path-to-node=\"22,1,0\" data-index-in-node=\"0\">\u7dda\u4e0a\u53c3\u8207\uff1a<\/b> \u6383\u63cf\u6d77\u5831 QR Code \u5373\u53ef\u9032\u5165\u76f4\u64ad\u9023\u7d50<\/p><\/li><\/ul><p data-path-to-node=\"23\"><i data-path-to-node=\"23\" data-index-in-node=\"0\">\u8a3b\uff1a\u672c\u6d3b\u52d5\u958b\u653e\u5927\u773e\u53c3\u52a0\u3002\u82e5\u73fe\u5834\u4eba\u6578\u8d85\u904e 30 \u4eba\u9650\u5236\uff0c\u5c07\u540c\u6b65\u958b\u555f\u7dda\u4e0a\u76f4\u64ad\u3002<\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a052972\" data-id=\"a052972\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9af5bc6 elementor-widget elementor-widget-text-editor\" data-id=\"9af5bc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 data-path-to-node=\"0\">Sports Sponsorship From the Perspective of Commercial Sponsors<\/h2><p data-path-to-node=\"5\">Dear Students and Faculty,<\/p><p data-path-to-node=\"6\">The Department of Physical Education and Sports Sciences at NTNU is thrilled to welcome <b data-path-to-node=\"6\" data-index-in-node=\"88\">Larry Chang<\/b>, COO of WFS Co. and former General Manager of Nike Taiwan and New Balance (TW &amp; HK), as our next guest speaker.<\/p><p data-path-to-node=\"7\">In this session of the EMI course &#8220;Studies in Strategic Sport Sponsorship,&#8221; Mr. Chang will provide an inside look at how global corporations evaluate brand strategy, sponsorship ROI, and the intriguing world of ambush marketing.<\/p><ul data-path-to-node=\"8\"><li><p data-path-to-node=\"8,0,0\"><b data-path-to-node=\"8,0,0\" data-index-in-node=\"0\">Topic:<\/b> Sports Sponsorship From the Perspective of Commercial Sponsors<\/p><\/li><li><p data-path-to-node=\"8,1,0\"><b data-path-to-node=\"8,1,0\" data-index-in-node=\"0\">Speaker:<\/b> <b data-path-to-node=\"8,1,0\" data-index-in-node=\"9\">Larry Chang<\/b> (COO, WFS Co.)<\/p><\/li><li><p data-path-to-node=\"8,2,0\"><b data-path-to-node=\"8,2,0\" data-index-in-node=\"0\">Date:<\/b> Friday, May 8, 2026<\/p><\/li><li><p data-path-to-node=\"8,3,0\"><b data-path-to-node=\"8,3,0\" data-index-in-node=\"0\">Time:<\/b> 9:10 AM<\/p><\/li><li><p data-path-to-node=\"8,4,0\"><b data-path-to-node=\"8,4,0\" data-index-in-node=\"0\">Venue:<\/b> Classroom 002, 3F, Gymnasium Building, Main Campus, NTNU<\/p><\/li><\/ul><p data-path-to-node=\"9\"><b data-path-to-node=\"9\" data-index-in-node=\"0\">Participation Options:<\/b><\/p><ul data-path-to-node=\"10\"><li><p data-path-to-node=\"10,0,0\"><b data-path-to-node=\"10,0,0\" data-index-in-node=\"0\">In-person:<\/b> Classroom 002, 3F, Gymnasium Building<\/p><\/li><li><p data-path-to-node=\"10,1,0\"><b data-path-to-node=\"10,1,0\" data-index-in-node=\"0\">Online:<\/b> Scan the QR Code on the attached poster for the live-stream link.<\/p><\/li><\/ul><p data-path-to-node=\"11\"><i data-path-to-node=\"11\" data-index-in-node=\"0\">Note: The event is open to the public and will be live-streamed if the attendance exceeds the room capacity of 30 people.<\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4116cd8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4116cd8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f6d8ba6\" data-id=\"f6d8ba6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f1ddf31 elementor-widget elementor-widget-image\" data-id=\"f1ddf31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"593\" height=\"1024\" src=\"https:\/\/www.csr.ntnu.edu.tw\/wp-content\/uploads\/2026\/05\/unnamed-593x1024.jpg\" class=\"attachment-large size-large 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[&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[1,18,198],"tags":[],"class_list":["post-26873","post","type-post","status-publish","format-standard","hentry","category-news-zh","category-activities-zh","category-emi-program-zh","entry"],"_links":{"self":[{"href":"https:\/\/www.csr.ntnu.edu.tw\/index.php\/wp-json\/wp\/v2\/posts\/26873","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.csr.ntnu.edu.tw\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.csr.ntnu.edu.tw\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.csr.ntnu.edu.tw\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.csr.ntnu.edu.tw\/index.php\/wp-json\/wp\/v2\/comments?post=26873"}],"version-history":[{"count":4,"href":"https:\/\/www.csr.ntnu.edu.tw\/index.php\/wp-json\/wp\/v2\/posts\/26873\/revisions"}],"predecessor-version":[{"id":26878,"href":"https:\/\/www.csr.ntnu.edu.tw\/index.php\/wp-json\/wp\/v2\/posts\/26873\/revisions\/26878"}],"wp:attachment":[{"href":"https:\/\/www.csr.ntnu.edu.tw\/index.php\/wp-json\/wp\/v2\/media?parent=26873"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.csr.ntnu.edu.tw\/index.php\/wp-json\/wp\/v2\/categories?post=26873"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.csr.ntnu.edu.tw\/index.php\/wp-json\/wp\/v2\/tags?post=26873"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}